News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
ReachLocal, Baynote programs use big data to increase ROI
New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences.
The ReachLocal platform is a tool for small and medium sized businesses, set up to help them increase campaign ROI. Their pilot program, with seven SCION dealerships around San Francisco, showed an increase of 200% for web visits and 28,000 click-thrus.
"Participating dealerships saw an average (YOY) sales increase of 17 percent during the pilot program, with one dealer achieving a 134 percent YOY increase," said Mary Pham, Scion brand manager at Toyota Motors Sales, U.S.A., Inc. "Working with ReachLocal and Google on this Scion pilot has made me learn about the level of traffic that can be driven to dealer websites with a good solid digital campaign."
The program targets consumers through paid search, mobile and display ad options.
Baynote's newly release VUE platform may be another way online brands can better connect with customers.
"E-commerce is highly competitive and growing fast as retailers have more products, faster turnover and shoppers demanding relevant, personalized experiences however they shop," said Bill Hustad, Baynote CEO. "Retail innovation is being driven by customer expectations and merchants need to be responsive."
Baynote's VUE self-services platform gives retailers scale by leveraging data from Hadoop and other tech platforms; combining that data with their existing retail algorithms and a real-time server, retailers on the platform should notice enhanced performance and better customer experiences.
Image via Shutterstock
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...