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BizReport : Social Marketing : January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website.

by Helen Leggatt

twitter logo.jpgTwitter is experimenting with a new way for advertisers to create Tailored Audiences using lists of emails and customer IDs from in-house customer relationship management databases or databases stored with ad partners. This will enable the re-targeting of consumers who have already visited advertisers' websites, placed an order or even subscribed to a newsletter.

With regards privacy, users can opt out of the program using Twitter settings and, to avoid overly specific targeting a minimum audience size has been set.

"The combination of these tools enables a highly relevant and useful message for the user and creates the opportunity for you to reach these known audiences on Twitter with more efficient campaigns," writes product manager Kelton Lynn in a recent blog post.

The trial is currently taking place in the U.S.

Tags: advertising, re-targeting, social marketing

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