News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists
The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.
According to researchers at Princeton University, within the next three years 80% of Facebook users will have abandoned the social network. Researchers at Princeton's Department of Mechanical and Aerospace Engineering have likened the social network to an epidemic and used disease models to show the mass adoption and subsequent death of Facebook. In their study, "Epidemiological modeling of online social network dynamics" (not peer reviewed), they predict that Facebook will come to a sudden end much like an infectious disease that runs rampant before quickly expiring.
Princeton's somewhat technical conclusion is this. "Having validated the irSIR model of OSN dynamics on Google data for search query Myspace, we then applied the model to the Google data for search query Facebook. Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017."
In what Mashable's Chris Taylor aptly calls "the world's nerdiest grudge match", Facebook has responded with humor to Princeton's research. The tongue-firmly-in-cheek comeback, written by Facebook data scientists Mike Develin, Lada Adamic and Sean Taylor reveals that Princeton, too, is sure to cease to exist in the near future.
Their 'data', they say, "suggests that Princeton will have only half its current enrolment by 2018, and by 2021 it will have no students at all, agreeing with the previous graph of scholarly scholarliness. Based on our robust scientific analysis, future generations will only be able to imagine this now-rubble institution that once walked this earth". Check out the full Facebook response for all the, err, facts and figures.
Image via Shutterstock
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...