News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists
The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.
According to researchers at Princeton University, within the next three years 80% of Facebook users will have abandoned the social network. Researchers at Princeton's Department of Mechanical and Aerospace Engineering have likened the social network to an epidemic and used disease models to show the mass adoption and subsequent death of Facebook. In their study, "Epidemiological modeling of online social network dynamics" (not peer reviewed), they predict that Facebook will come to a sudden end much like an infectious disease that runs rampant before quickly expiring.
Princeton's somewhat technical conclusion is this. "Having validated the irSIR model of OSN dynamics on Google data for search query Myspace, we then applied the model to the Google data for search query Facebook. Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017."
In what Mashable's Chris Taylor aptly calls "the world's nerdiest grudge match", Facebook has responded with humor to Princeton's research. The tongue-firmly-in-cheek comeback, written by Facebook data scientists Mike Develin, Lada Adamic and Sean Taylor reveals that Princeton, too, is sure to cease to exist in the near future.
Their 'data', they say, "suggests that Princeton will have only half its current enrolment by 2018, and by 2021 it will have no students at all, agreeing with the previous graph of scholarly scholarliness. Based on our robust scientific analysis, future generations will only be able to imagine this now-rubble institution that once walked this earth". Check out the full Facebook response for all the, err, facts and figures.
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...