News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pinterest predicted to overtake Facebook in revenue per visit in 2014
Facebook continues to drive more traffic to retailers than other social media but, as Facebook's performance has leveled off, its competitors' share of retailer referrals is growing, according to new data released by Adobe.
In Adobe's Q4 2013 Social Media Intelligence Report social media can be seen to driving more traffic to retailers than ever before. Facebook's click-through rates jumped 365% YoY, cost-per-thousand impressions rose 437% YoY and the social network recorded its highest ad-click volume ever.
Meanwhile, Twitter's share of traffic driven to retailers rose 125% YoY and Pinterest's by 89%.
However, while Facebook drove 69% of all traffic to retailers in the final quarter of 2013, that was less than in the same period in the previous year (71%).
"All social is growing, Facebook is just growing slower. The main story is not necessarily that Facebook dropped," says Joe Martin, marketing analytics manager at Adobe's Digital Index. "It's more the surge of the other ones."
While Facebook is still referring more traffic than any other social media site or network, Adobe's report reveals Pinterest overtook Facebook in terms of referring revenue in Q4 2013 in the UK. To this end, Adobe forecasts Pinterest will better Facebook's revenue per visit in the U.S. sometime this year.
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...