News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Online retailers plan physical presence on Britain's high streets
The Internet has long been blamed for the demise of bricks-and-mortar stores but, according to the results of a recent study by the Royal Mail in the UK, some small online retailers have plans to head to the high street.
Of the 406 small online retailers surveyed by the Royal Mail, 16% said they plan to open a physical store this year, or at the very least find space within an existing store from which to sell their wares.
The reason, says Nick Landon, managing director of Royal Mail Parcels, is that small online retailers are looking to exploit as many channels as possible, including online marketplace listings and physical stores. In total, 40% of the UK's small- to medium-sized online retailers are planning to start trading from new channels in the coming 12 months to increase sales.
With so many empty stores littering the UK, small businesses may well be able to bag a bargain, comments the Financial Times.
"A glut of empty shops on the high street means small businesses can often extract favorable terms from landlords," writes the FT's Duncan Robinson. "Often this will involve a low rent, as well as a flexible short-term lease, letting retailers shut up shop quickly - and cheaply - if things do not go according to plan."
More than half of the online retailers surveyed (54%) said competition for online shoppers is "more intense" than in previous years. Almost 60% said this was due to the sheer number of websites and choice available with customer price sensitivity the main driver of competition. In fact, competitive pricing has overtaken expanding product ranges as a top priority for increasing customer satisfaction.
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...