News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More retailers use 'Pin It' than Facebook 'Like' button
New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button.
In their analysis of 872 shopping portals during the second half of 2013, 8thBridge found that nearly all (86%) plan to redesign websites to add social shopping features.
"Social Commerce has rapidly changed from ecommerce transactions on social networks to focus on empowering people to discover new product ideas from each other while they shop with the brands they love," says Wade Gerten, CEO of 8thBridge.
"The launching of social discovery and curation solutions this year by some of the world's largest retailers, Toys"R"Us, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social discovery has gone mainstream," added Gerten.
However, the research also found that Facebook is falling out of favor in the wake of Pinterest's popularity. During the study period, more retailers used the Pinterest Pin (62%) than Facebook's equivalent 'Like' (59%).
As if that wasn't bad news enough for Facebook, even users are shunning the social network when engaging with brands. While almost all (99%) of brands involved in the 8thBridge research had a Facebook Page, the influence of those Pages appeared to be falling. Similarly user engagement, in terms of posts and Likes on brand pages, was down 27% on the previous year.
'Pin It' vs. 'Like' - do you have a preference?
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...