News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Interactive units top releases from ePrize, blurbIQ
This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.
First, ePrize has released an SaaS based cross-channel platform to help brands with mobile campaigns, live events, promotions/loyalty programs and in-store activations; they've also re-branded as Hello World. The SaaS platform is should help brands create engaging content that will encourage buying behaviors.
"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities - but have also made engaging with consumers complicated with multiple vendors and complex software," said HelloWorld CEO Matt Wise. "In the same way Salesforce.com and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. We're proud to pave the way for brands to take advantage of this exciting and evolving medium."
Meanwhile, Castle Brands has tapped blurbIQ to create interactive experiences through images and video.
"The Irish To The Core Campaign is blurbIQ's latest fully integrated cross platform and interactive campaign that drives user engagement while providing valuable performance metrics back to the advertiser," says Scott Reese, CEO and Co-Founder of blurbIQ. "Together with Castle Brands, we have developed unique interactive digital experiences that get consumers to take an action, and perhaps more importantly, remember the brand at the point of purchase."
The campaign will use 4 ad units which include blurbIQ's scratch off and peel off units.
Image via Shutterstock
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....