News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
IBM: Showrooming no longer a top threat
Showrooming is no longer the number one threat to brick-and-mortar retailers, according to new research released by IBM.
Showrooming - the practice of using a mobile device in stores to search and browse for products before heading online to make a purchase - is 'no longer a top threat' to retailers according to research just released by IBM.
The findings are the result of a survey of 30,554 consumers around the globe conducted at the end of November, 2013, and presented at the 2014 National Retail Federation conference. They show that just 8% of consumers showroomed in 2013, up from 6% the previous year.
Furthermore, the survey found that, while 30% of total online purchases were made as a result of showrooming, that figure had dropped from 50% in 2012. Instead, 70% of purchases were made by shoppers that went directly online.
More shoppers than ever are using their mobile devices to research and purchase and, according to the IBM survey, price consistency across online and physical stores is what most consumers demand. Other expectations include the ability to ship items that are out of stock in a store direct to a home address, track order status, consistent inventory across on- and offline channels and the ability to return online purchases to a store.
Image via Shutterstock
- Expert: Take a page from the Genius Bar to improve CSR
- Report: Welcome messages on the rise
- Top 3 tips to create a stronger data strategy
- Study finds more people unwilling to share data
- Study: Internet speeds up globally
- Study IDs how Millennials engage with traditional media
- Report: Half of online buys happen after an hour
- Expert: Why real time isn't fast enough
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...