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BizReport : Advertising archives : January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'.

by Helen Leggatt

Following a change to its terms of service back in November, 2013, Google has introduced a new advertising feature in which users' names and photos may appear.

Called 'Shared Endorsements' the ad unit is similar to the Sponsored Stories format used by Facebook. However, Facebook announced in the last few days that their Sponsored Stories unit will no longer run after April this year.

An announcement on the Google+ help site advises, "To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads".

Google+ users will automatically be a part of Shared Endorsements but are reassured they can opt out. Furthermore, users under the age of 18 will not be included in the feature.

Tags: advertising, product endorsement, social ads, social media

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