News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google introduces 'Shared Endorsements' ad feature
While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'.
Following a change to its terms of service back in November, 2013, Google has introduced a new advertising feature in which users' names and photos may appear.
Called 'Shared Endorsements' the ad unit is similar to the Sponsored Stories format used by Facebook. However, Facebook announced in the last few days that their Sponsored Stories unit will no longer run after April this year.
An announcement on the Google+ help site advises, "To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads".
Google+ users will automatically be a part of Shared Endorsements but are reassured they can opt out. Furthermore, users under the age of 18 will not be included in the feature.
- Mother's Day: Flowers a popular gift, but Mom wants tech
- UK: Online spending and deliveries break records
- Study: Nearly one-third say they 'don't do enough' to internationalize their business
- Millennials say the right content drives brand loyalty
- Consumers not impressed by engagement of branded apps
- Online shoppers excited about possibility of drone deliveries
- Colors affect sharing behavior on Pinterest
- Survey highlights importance of returns process to consumer loyalty
Featured White Papers
- A lot of what you know about email marketing could be wrong
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches...