News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Global rise in per-user social network ad spending
Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer.
North America significantly outpaces all other global regions in per-user social advertising spend with $32.82 predicted to be invested per social network user in 2014. The next-biggest spender, Western Europe, will invest less than half at $13.71 per social user.
In fact, North America has, and will continue, to spend more advertising dollars per social network user from $19.03 in 2012 to a predicted $39.89 in 2015.
Meanwhile, in other regions of the world, investment is also on the rise albeit most per user spends are in single digits. In third place, behind Western Europe, the Asia-Pacific region is forecast to spend just $3.60 per user this year, followed by Central and Eastern Europe ($2.21), Latin America ($2.17) and the Middle East and Africa (50 cents).
"Overall, social network ad spending is growing most quickly in the Middle East and Africa, though even in a relatively mature region like North America eMarketer expects solid double-digit growth over the next two years."
eMarketer's figures take into account spending on advertising appearing on social networks including display, search, video and other forms of paid advertising but does not include spending on developing or maintaining a social network presence.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...