News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecast: SMBs to up social media ad spend in 2014
Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year.
According to Ad-ology Research's latest Small Business Marketing Forecast, a quarter of SMBs already active on social media expect to up their spend to advertise on sites such as Twitter, Facebook and LinkedIn during 2014.
Furthermore, many (80%) SMBs active in social media plan on spending the same, or more, on social marketing this year. While 41% of SMBs do not currently use promoted posts or sponsored Tweets almost 14% plan to spend more on these platforms this year.
According to C. Lee Smith, president and CEO of Ad-ology Research, small businesses (those with at least 25 employees) aren't using social media to avoid the costs of advertising. Indeed, these firms are among those most likely to advertise on social networks.
Email marketing continues to be the mainstay of SMBs marketing efforts. Over three-quarters (78%) of the 1,169 U.S. small business owners and marketing decision makers surveyed by Ad-ology Research sent 'email blasts' in 2013 and 20% plan to send even more in 2014.
The Ad-ology Research report also found that 31.1% of SMBs are still without a website. Of those that do have a website, more than 60% are not optimized for mobile. Furthermore, just 8.9% of SMBs are currently using online or mobile video and 40% have no plans to incorporate customer testimonials to bolster marketing efforts in 2014.
Image via Shutterstock
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...