News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Fiksu, Optilly release app-based solutions
Two new solutions have launched, geared toward helping brands in the mobile space better utilize and market through apps.
First, the Optilly platform is set up to optimize Facebook app install campaigns; the SaaS platform boasts a low cost per install model and is geared to both brand and direct response marketers. Through the self-serve platform brands can optimize strategy, create, test and optimize Facebook app install ads.
"Our system creates and tests thousands of ads quickly, and manages all of the split testing while determining which ads are most profitable based on the user defined target acquisition cost," said Vince Mundy, CEO and co-founder of Optilly. "It would take hundreds of hours and thousands of dollars in order to properly do anything like this manually. We've designed a fast, inexpensive, and fully automated solution that will continually reduce user acquisition cost."
And from Fiksu, a mobile retargeting solution helping brands to re-engage lapsed or inactive customers on a cost-effective basis. It's called Fiksu Retargeting and works across media sources including RTB exchanges and social networks to ad networks.
"As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms," said Micah Adler, CEO and founder, Fiksu. "Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. It's the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments."
Tools within Fiksu Retargeting include options to cross-promote products/services, retrieve or engage users who have downloaded an app but not taken action within the app, re-engage abandoned/lapsed users and market across platforms.
Image via Shutterstock
- Study: 'Digital amnesia' the result of over-reliance on mobile
- New Zealand passes law criminalizing cyberbullying
- U.K.: Marketers concerned about keeping pace with marketing technology
- 'Commuter Commerce' worth £9.3 billion each year
- Research uncovers ways in which Millennials 'game' e-commerce
- Study finds that 'data for discounts' consumer behavior is a fallacy
- Ad Roundup: Solutions for ads, optimization, mobile work
- Top 3 don't's for telecom customer service
Featured White Papers
- The Big Impact of Big Data on Affiliate Marketing
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as...
- 8th Annual Online Retail Holiday Readiness Report
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best...