News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Fiksu, Optilly release app-based solutions
Two new solutions have launched, geared toward helping brands in the mobile space better utilize and market through apps.
First, the Optilly platform is set up to optimize Facebook app install campaigns; the SaaS platform boasts a low cost per install model and is geared to both brand and direct response marketers. Through the self-serve platform brands can optimize strategy, create, test and optimize Facebook app install ads.
"Our system creates and tests thousands of ads quickly, and manages all of the split testing while determining which ads are most profitable based on the user defined target acquisition cost," said Vince Mundy, CEO and co-founder of Optilly. "It would take hundreds of hours and thousands of dollars in order to properly do anything like this manually. We've designed a fast, inexpensive, and fully automated solution that will continually reduce user acquisition cost."
And from Fiksu, a mobile retargeting solution helping brands to re-engage lapsed or inactive customers on a cost-effective basis. It's called Fiksu Retargeting and works across media sources including RTB exchanges and social networks to ad networks.
"As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms," said Micah Adler, CEO and founder, Fiksu. "Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. It's the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments."
Tools within Fiksu Retargeting include options to cross-promote products/services, retrieve or engage users who have downloaded an app but not taken action within the app, re-engage abandoned/lapsed users and market across platforms.
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...