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BizReport : Advertising archives : January 10, 2014

Fiksu, Optilly release app-based solutions

Two new solutions have launched, geared toward helping brands in the mobile space better utilize and market through apps.

by Kristina Knight

First, the Optilly platform is set up to optimize Facebook app install campaigns; the SaaS platform boasts a low cost per install model and is geared to both brand and direct response marketers. Through the self-serve platform brands can optimize strategy, create, test and optimize Facebook app install ads.

"Our system creates and tests thousands of ads quickly, and manages all of the split testing while determining which ads are most profitable based on the user defined target acquisition cost," said Vince Mundy, CEO and co-founder of Optilly. "It would take hundreds of hours and thousands of dollars in order to properly do anything like this manually. We've designed a fast, inexpensive, and fully automated solution that will continually reduce user acquisition cost."

And from Fiksu, a mobile retargeting solution helping brands to re-engage lapsed or inactive customers on a cost-effective basis. It's called Fiksu Retargeting and works across media sources including RTB exchanges and social networks to ad networks.

"As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms," said Micah Adler, CEO and founder, Fiksu. "Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. It's the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments."

Tools within Fiksu Retargeting include options to cross-promote products/services, retrieve or engage users who have downloaded an app but not taken action within the app, re-engage abandoned/lapsed users and market across platforms.

Image via Shutterstock

Tags: app advertising tools, app vertising, Fiksu, mobile marketing, Optilly

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