News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook first in rankings despite falling out of favor with kids
Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study.
Almost three-quarters (73%) of online U.S. adults use some type of social network, found Pew's study conducted in August and September of 2013. And, despite reports of people logging off, among them younger users, Facebook remains the top destination with 71% of online adults having a profile on the social network, up from 67% in 2012.
That 71% represents more than triple the amount of other social media sites such as Pinterest, Twitter, LinkedIn and Instagram, although those destinations are growing rapidly as almost half (42%) of online U.S. adults now use at least two networks. Of the 'other' social networks, Pinterest showed the most growth in 2013 rising from 15% of online U.S. adults in 2012 to 21% at the time of the study although LinkedIn is the second most-popular behind Facebook with 22%.
As Facebook loses its cool-factor among youngsters, who seem to be migrating to more visual networks such as Instagram, the older demographic is seeing some growth. Today, 45% of online U.S. adults age 65 and over use Facebook, up from 35% in late 2012, while the 18-29 year old demographic has decreased slightly, by 2%, to 84%.
In fact, according to an article by anthropologist Professor Daniel Miller on the academic new website "The Conversation", youngsters today "feel embarrassed even to be associated" with Facebook and that they only maintain a profile due to family pressures to keep them up-to-date with what's going on in their lives.
Image via Shutterstock
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
- Top 3 tips to win with social this holiday season
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...