News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ecommerce Roundup: Payment processing, shopper engagement up
New data out from two commerce platforms this week may push etailers' expectations for 2014 higher than ever. Pikato and Adyen are reporting higher mobile commerce rates.
First, Pikato has launched a mobile solution that, in early tests with Sears and Kmart, saw mobile redemption rates skyrocket by 1000%. Pikato's retail mobile solution creates a personalized mobile shopping experience which is shown to increase shopper engagement. Pikato uses real-time shopper feedback, hyperlocal and transaction data to deliver relevant, timely messages to shoppers.
"Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results."
As for the strength of ecommerce, new data from Adyen should put a smile on many etailers' faces. According to company data they processed $14 billion online payments in 2013, a 40% YoY growth cycle. The company also notes 85% growth in mobile payments for 2013.
"Adyen's incredible success is the direct result of our singular focus on helping merchants exceed their payments goals - whether by helping them penetrate new markets, expand into new sales channels, increase conversion rates, optimize their payments operations or protect their customer data," said Pieter van der Does, CEO of Adyen. "Our unified, omni-channel payments platform, card acquiring capabilities, extensive global reach and constant innovation will continue to fuel Adyen's growth in 2014 - especially in key markets such as North America."
Image via Shutterstock
- Top 3 tips to harness dark social data
- Report: M:Commerce share up one-third
- Consumer engagement with mobile ads on the rise
- Android dominates smartphone market
- How to tell if social is right for your brand
- Ecomm Roundup: Faster checkouts and better personalization
- Top 3 tips to use data better this holiday season
- Microbusinesses dipping into personal savings
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,...
- Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,...
- 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world...
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...