News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ecommerce Roundup: Payment processing, shopper engagement up
New data out from two commerce platforms this week may push etailers' expectations for 2014 higher than ever. Pikato and Adyen are reporting higher mobile commerce rates.
First, Pikato has launched a mobile solution that, in early tests with Sears and Kmart, saw mobile redemption rates skyrocket by 1000%. Pikato's retail mobile solution creates a personalized mobile shopping experience which is shown to increase shopper engagement. Pikato uses real-time shopper feedback, hyperlocal and transaction data to deliver relevant, timely messages to shoppers.
"Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results."
As for the strength of ecommerce, new data from Adyen should put a smile on many etailers' faces. According to company data they processed $14 billion online payments in 2013, a 40% YoY growth cycle. The company also notes 85% growth in mobile payments for 2013.
"Adyen's incredible success is the direct result of our singular focus on helping merchants exceed their payments goals - whether by helping them penetrate new markets, expand into new sales channels, increase conversion rates, optimize their payments operations or protect their customer data," said Pieter van der Does, CEO of Adyen. "Our unified, omni-channel payments platform, card acquiring capabilities, extensive global reach and constant innovation will continue to fuel Adyen's growth in 2014 - especially in key markets such as North America."
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...