News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ecommerce Roundup: Payment processing, shopper engagement up
New data out from two commerce platforms this week may push etailers' expectations for 2014 higher than ever. Pikato and Adyen are reporting higher mobile commerce rates.
First, Pikato has launched a mobile solution that, in early tests with Sears and Kmart, saw mobile redemption rates skyrocket by 1000%. Pikato's retail mobile solution creates a personalized mobile shopping experience which is shown to increase shopper engagement. Pikato uses real-time shopper feedback, hyperlocal and transaction data to deliver relevant, timely messages to shoppers.
"Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results."
As for the strength of ecommerce, new data from Adyen should put a smile on many etailers' faces. According to company data they processed $14 billion online payments in 2013, a 40% YoY growth cycle. The company also notes 85% growth in mobile payments for 2013.
"Adyen's incredible success is the direct result of our singular focus on helping merchants exceed their payments goals - whether by helping them penetrate new markets, expand into new sales channels, increase conversion rates, optimize their payments operations or protect their customer data," said Pieter van der Does, CEO of Adyen. "Our unified, omni-channel payments platform, card acquiring capabilities, extensive global reach and constant innovation will continue to fuel Adyen's growth in 2014 - especially in key markets such as North America."
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...