News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers prefer tablets for leisure travel research
While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright.
"There's a new mobile disruptor in town", states PhoCusWright, and it is the tablet. In the latest Traveler Technology Survey it is revealed that 44% of leisure travelers now own a tablet and a further 4 in 10 plan to purchase one this year.
That travel planning is mostly carried out on desktop PCs is true for the time being, as the number of U.S. travelers armed with tablets continues to grow that fact may soon be outdated. Seven in ten tablet users say researching vacations online is 'somewhat' or 'very' easy and, despite also having a smartphone, mobile travel planning is more likely to be conducted on a tablet.
"Tablets are having an impact on travel planning habits that goes far beyond simply adding one more device to the mix," said Marcello Gasdia, PhoCusWright's consumer research analyst. "Once a traveler purchases a tablet, we're seeing their mobile web usage nearly double, with the mobile web accounting for fifty percent of time spent online."
A recent survey by travel industry event Travel Technology Europe found that 83% of travel technology firms expect to spend more on new technology this year of which 72% of that increased spend will be on mobile technology.
"Interestingly, not only is the travel technology world gearing up for the year of mobile, it is planning the relevant investments to deliver what is expected to be a real step change," said Travel Technology Europe event manager, Sarina Patel.
Image via Shutterstock
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
- Consumers expect shopping experience to be revolutionized by wearable tech
- Highest online parcel volume recorded in October 2015
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...