News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers prefer tablets for leisure travel research
While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright.
"There's a new mobile disruptor in town", states PhoCusWright, and it is the tablet. In the latest Traveler Technology Survey it is revealed that 44% of leisure travelers now own a tablet and a further 4 in 10 plan to purchase one this year.
That travel planning is mostly carried out on desktop PCs is true for the time being, as the number of U.S. travelers armed with tablets continues to grow that fact may soon be outdated. Seven in ten tablet users say researching vacations online is 'somewhat' or 'very' easy and, despite also having a smartphone, mobile travel planning is more likely to be conducted on a tablet.
"Tablets are having an impact on travel planning habits that goes far beyond simply adding one more device to the mix," said Marcello Gasdia, PhoCusWright's consumer research analyst. "Once a traveler purchases a tablet, we're seeing their mobile web usage nearly double, with the mobile web accounting for fifty percent of time spent online."
A recent survey by travel industry event Travel Technology Europe found that 83% of travel technology firms expect to spend more on new technology this year of which 72% of that increased spend will be on mobile technology.
"Interestingly, not only is the travel technology world gearing up for the year of mobile, it is planning the relevant investments to deliver what is expected to be a real step change," said Travel Technology Europe event manager, Sarina Patel.
Image via Shutterstock
- Personal data: Lack of trust could hinder business growth
- 'Digiboomers' neglected by marketers
- UK: Pureplay online sales will exceed multichannel retailers' this year
- Report: Brands need to up their content focus
- Report shows shoppers want retail everywhere
- Report: Cash still top American payment method
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
Featured White Papers
- Marketing Nation Online - The Next Era
Ready for the year's most innovative online conference for marketers? Join us on Wednesday, September 2nd from 9:30am - 1:00pm...