News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Constant Contact to help launch SMB products
Need help launching a new product? This week Constant Contact is launching a new program set up to help small businesses and entrepreneurs launch new products and services. Called the Small Business Innovation Loft, the platform is now taking applications from small businesses who want to be in the pilot program.
"While many entrepreneurs share our passion, bringing a new idea to market is not easy. So, wow, what a powerful opportunity to bring together entrepreneurial innovation and ideas with the technology and small business marketing expertise of Constant Contact," said Andy Miller, chief innovation architect at Constant Contact. "The Small Business Innovation program will serve entrepreneurs in a unique way - through a combination of mentoring, insider access, and real dollars, all backed by the power of the leading small business marketing partner."
The focus of the program is helping small businesses better scale their offerings; there are mentorships available from industry experts as well as funding communities; businesses are part of the Loft platform for four months and have access to small business groups who've opted in to try new products or services. They also receive $10,000 for marketing activities, along with coaching for those expenditures, dedicated office/meeting space and support from the AppConnect team at Constant Contact.
"Innovation to ignite our small business customers' success is at the heart of everything we do at Constant Contact and was the driving force behind our decision to launch the SMB InnoLoft. The space will provide our internal team of innovators and developers a place to collaborate, test ideas, and create new value for our customers. Working side-by-side, we're confident that our internal team and the Small Business Innovation program participants will learn from each other and collaborate to drive innovation that benefits small businesses everywhere," said Miller.
Image via Shutterstock
- Study: Brands must track across devices
- Study: Emojis key for push notifications
- Top 4 tips to implement machine learning
- 'Mobile first' strategy now a must for retailers
- Pace of tech change concerns teens
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...