News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Asda: Grandmothers head online to manage household budgets
The latest Mumdex Report from British supermarket chain Asda reveals that mums of all ages are now using technology to manage the household budget and make money stretch as far as possible.
Nine out of 10 young mums surveyed by Asda go online to save money by shopping around. Mothers, and grandmothers, are not just using desktop PCs, more than 70% of the 5,500 women surveyed, across all age groups, owned a smartphone and 78% of those age 20-29 has shopped online via their device.
It's not just younger mums that use technology to stretch their household budgets to the fullest. A significant number (85%) of grandmothers, age 60 and over, and almost half of those age 70 and over, said they had used the Internet and digital apps to save money.
"It's refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation," says Hayley Tatum, Asda's Executive People Director, "and in general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further."
Other findings from Asda's Mumdex Report (.pdf) include:
- 41% cooked meals from scratch using recipes they found online;
- Three-quarters regularly use online banking to monitor household budgets;
- Two-thirds have saved money by using the Internet to research and change service providers such as energy, insurance and banking interest rates.
Image via Shutterstock
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...