News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: Funding and Acquisition News
Advertising headlines this week include an acquisition that may change how mobile video viewers engage with content and funding to help expand a promising ecommerce platform.
First, Volusion has secured a $35 million funding round from Silicon Valley Bank; part of that funding will be used to expand their MOZU ecommerce platform. The platform is an API-first offering designed to help optimize enterprise etailers.
"We have aggressive expansion plans in the coming years for Volusion, Inc. as we continue to grow our SMB offering, as well as disrupt the enterprise commerce space with the Mozu platform. We have reimainged commerce and Mozu fulfills our vision of truly limitless commerce for the largest retailers in the world. This funding enables us to reach our goals for extensive growth and to satisfy the increasing aspirations of businesses of all sizes in their quest to dominate their markets," said Clay Olivier, CEO, Volusion, Inc.
Over the past five years Volusion reports significant growth, including the launch of MOZU and the addition of 400 employees.
Meanwhile, video network Outcast Media has been acquired by Gilbarco Veeder-Root, a retail petroleum tech firm. Gilbarco already owns Applause TV; the addition of Outcast to their platform could help them create the largest one-to-one mobile video platform.
"In 2010, we chose Outcast as our media partner for its industry leadership and innovative vision: building the largest and most targeted video network for reaching the on-the-go consumer," said Michael Schulte, president North America from Gilbarco. "The addition of Outcast to Gilbarco's team allows us to work even more closely with them on technology innovations like consumer targeting that will help our convenience store customers reach and engage consumers and compete against other channels."
Outcast reaches 36 million viewers (monthly); Gilbarco has 60,000 retail fueling stations.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...