News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: Acquisitions, new hires and funding
Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year.
First, Apigee will acquire InsightsOne, a move which expands the analytics provided by Apigee's platform. InsightsOne will be integrated into Apigee's mobile app platform, APIs and data analytics.
"Success in today's mobile-first digital world requires as single vision that spans and connects business and technology," said Chet Kapoor, Apigee CEO. "In this new world, the business intelligence and context gleaned through the massive amount of big data available about customers, products, developers -- every part of a digital business -- must be tightly integrated with technology infrastructure to affect real change. InsightsOne dramatically expands Apigee's big data predictive analytics capabilities, and we welcome the accomplished InsightsOne team to Apigee."
Meanwhile, based on strong performance in 2013, Integral Ad Science has secured $30 million in funding from August Capital. According to company information, Integral doubled their revenue for the year and held on to 98% of its clients through 2013.
"Integral Ad Science has been at the forefront of technological innovation for media-quality issues that the industry is facing," said Scott Knoll, CEO of Integral Ad Science. "Coupled with our commitment to neutrality, Integral has quickly become the partner of choice for stakeholders seeking to eliminate waste and optimize around true advertising quality and ultimately improve effectiveness."
Finally, an executive move underlines the importance of strategy in the online ad space. This week Drawbridge added Richard Johnson, former vice president of sales with MediaMath, to its executive team. Johnson's history includes expanding revenue across verticals as well as management of several domestic regions; this kind of move underlines the importance of online properties in the ever-expanding online marketplace.
- Study tracks effects of Google search engine updates on user behavior
- Excessive use of in-store beacon technology decreases app use
- Report urges brands to go their own way and sell direct
- Forecast: Local media revs to push $140b
- Consumers more likely to be loyal to brands with a physical presence
- Study dispels myth that 15-24 year olds are the true 'digital natives'
- Top 3 tips to better optimize branded content
- Programmatic spending skyrockets through Nexage Markeplace
Featured White Papers
- Evolving Toward the Next Phase of Email
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical...
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...