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BizReport : January 30, 2014 Archive

January 30, 2014 Archive

Mobile Marketing | January 30, 2014

Usablenet: Experience important for tablet shoppers

It's become common knowledge that the on-site experience is highly important for online shoppers; new research out from Usablenet indicates experience is especially important for mobile shoppers - specifically those shopping via tablet. >>

Mobile Marketing | January 30, 2014

Report: Transition screens important for mobile

As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%. >>

Advertising | January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising fraud. >>

Mobile Marketing | January 30, 2014

Responsive design not used by world's top airlines

While many of the world's top airlines have a dedicated mobile website, not a single one is using responsive design, according to new research from digital agency 8 Million Stories. >>



Advertising | January 30, 2014

MdotLabs reveals botnet impression fraud threat to advertisers and publishers

A warning to advertisers, ad networks and publishers has been issued by media security platform MdotLabs regarding an impression fraud threat from the Athena botnet. >>

Ecommerce | January 30, 2014

Mobile website and app experiences lagging behind desktop

A new survey from customer experience analytics firm ForeSee reveals that retailers' mobile sites and mobile apps are lagging behind websites in terms of customer satisfaction at a time when consumers demand a seamless and consistence experience across channels. >>