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BizReport : January 29, 2014 Archive

January 29, 2014 Archive

Advertising | January 29, 2014

Brands: Getting creative leads to better programmatic performance

Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity of messaging but to how ads are purchased. >>

Ecommerce | January 29, 2014

Reports: Valentines to be a hot digital holiday

The holiday of love might have lovers paying more attention to one another, but when it comes to buying gifts, online may take the cake. That according to new data out from Adroit Digital which indicates most Valentines Day shoppers will be hitting online retailers to pick out gifts. >>

Advertising | January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. >>

Social Marketing | January 29, 2014

UK 'Impatience Index' reveals today's wait-time expectations among consumers

New research reveals that, in the past decade, consumers waiting for a response from a business have lowered their tolerance of waiting times from 10 days to just 10 minutes. >>



Internet | January 29, 2014

UK: Online trust falls to lowest point in three years

New research reveals that almost half of UK Internet users do not trust businesses with their personal data, a big drop in confidence compared with just two years ago. >>