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BizReport : January 24, 2014 Archive

January 24, 2014 Archive

Social Marketing | January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017. >>

Advertising | January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital. >>

Research | January 24, 2014

Marketing strategies not hitting the mark

A new study, released this week, reveals that the vast majority of marketers across the globe still failed to get it right during 2013, and are failing to deliver the quantifiable results that their management expect. >>

Advertising | January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. >>



Ecommerce | January 24, 2014

Xero releases SMB tax tips for 2014

Christmas and New Years have passed and now businesses are focused on 2014 performance. But before leaving 2013 completely in the past, Xero offers a few tips for SMBs to ready for tax season. >>

Ecommerce | January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther. >>