January 21, 2014 Archive

Advertising | January 21, 2014

Brainshark, Viewpoints releases offer brands better access to content

Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information. >>

Ecommerce | January 21, 2014

U.K. leads world in online retail export

A new report from OC&C Strategy Consultants and Google reveals the success of UK retailers with the country being the world's leading ecommerce exporter. >>

Mobile Marketing | January 21, 2014

Consumers prefer tablets for leisure travel research

While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright. >>

Social Marketing | January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring.. >>

Blogs & Content | January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the equation for brands and businesses planning to advertise during Super Bowl Sunday. >>

Ecommerce | January 21, 2014

Report: Biggest winners for 2013 holidays are mobile, email

Social commerce may have been a disappointment over the 2013 holiday season, but it won't always be so. While social networks were responsible for only about 2% of total ecommerce some experts believe social commerce will begin making a difference over the next four years. In the meantime, here's how retailers made bank in 2013: >>

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