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BizReport : January 20, 2014 Archive

January 20, 2014 Archive

Advertising | January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. >>

Ecommerce | January 20, 2014

Websites without live chat are like stores with no sales assistants

In their fifth, and final, Live Chat Effectiveness report, LogMeIn reveals that live chat is effective in driving sales among mobile shoppers yet very few UK retailers offer their mobile customers a live chat option. >>

Mobile Marketing | January 20, 2014

2014: Tipping point for mobile

New data out from BIA/Kelsey indicates this year may be the tipping point for mobile advertising. Thanks to location targeting options like geo-fencing, their experts believe 2014 will be the year when mobile advertising comes into its own. >>

Blogs & Content | January 20, 2014

How brands will tap into the emotional center on Super Bowl Sunday

Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But last year the most successful brands were the ones which didn't try to be funny. >>

Advertising | January 20, 2014

Interactive units top releases from ePrize, blurbIQ

This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement. >>