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BizReport : January 17, 2014 Archive

January 17, 2014 Archive

Search Marketing | January 17, 2014

Covario: Search strong for 2013

On a global scale, businesses are still turning to search for customer engagement. That according to new data out from Covario which indicates retail, consumer electronics and global technology search spending increased 13% from Q3 to Q4 2013 and 7% overall YoY. Mobile was one area in which brands pushed more search dollars. >>

Ecommerce | January 17, 2014

Ecommerce Roundup: Payment processing, shopper engagement up

New data out from two commerce platforms this week may push etailers' expectations for 2014 higher than ever. Pikato and Adyen are reporting higher mobile commerce rates. >>

Advertising | January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options. >>

Mobile Marketing | January 17, 2014

Scanbuy: Barcode and NFC scans rise 33% year-on-year

Barcode and NFC scans rose significantly during the last month of 2013 compared with the previous year, according to new figures released by mobile engagement solutions provider Scanbuy. >>

Advertising | January 17, 2014

Respond's native sponsored headers viewed by 100% of site visitors

A new study into the viewability of native ad platform Respond's sponsored headers reveals that they achieved 100% viewability for brands' ad creative and twice the impact of other ad formats that appear above the publisher's menu. >>