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BizReport : January 16, 2014 Archive

January 16, 2014 Archive

Advertising | January 16, 2014

Study: Most successful Super Bowl commercials launch before Super Bowl Sunday

Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012. More than 10 million ads were shared across social media, an 89% increase over 2012. >>

Social Marketing | January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. >>

Email Marketing | January 16, 2014

Email volume up 13% over 2013 holidays

By now, we've all heard about the strong sales - both online and off - that helped retailers make their 2013 revenue goals. New data from Experian Marketing Services indicates some of those spending growth may have been helped along by email. >>

Ecommerce | January 16, 2014

FourSquare has insignificant impact on consumer spending

Social media engagement with a brand affects consumer spending levels, according to new research from consulting, technology and outsourcing specialists Infosys, but that's not the case with FourSquare. >>



Ecommerce | January 16, 2014

More retailers use 'Pin It' than Facebook 'Like' button

New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. >>