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BizReport : January 8, 2014 Archive

January 8, 2014 Archive

Advertising | January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. >>

Research | January 08, 2014

Study: Moms prefer national chains, not specialty shops

When it comes to feeding the family, moms are more likely to hit the local WalMart or Kroger than Whole Foods or Trader Joe's. That according to new data out from Placed; the data also shows most moms are flipping to smartphones while in-aisle to check lists and coupons. >>

Advertising | January 08, 2014

Top 3 tech predictions for 2014

Each year platforms provide marketers with great analysis of consumer behaviors and new devices are developed which help marketers and brands connect more securely to their target demographics. One expert offers his predictions for how the online space will change in 2014. >>

Advertising | January 08, 2014

Stats in ads more convincing that celebs, finds UK survey

Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust. >>



Ecommerce | January 08, 2014

Asda: Grandmothers head online to manage household budgets

The latest Mumdex Report from British supermarket chain Asda reveals that mums of all ages are now using technology to manage the household budget and make money stretch as far as possible. >>

Advertising | January 08, 2014

Global rise in per-user social network ad spending

Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. >>