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BizReport : January 6, 2014 Archive

January 6, 2014 Archive

Advertising | January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands of Yahoo users every hour. >>

Advertising | January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's Audience Amplifier platform for video ads. >>

Mobile Marketing | January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases - many times from free apps - are leading the revenue charge. >>

Blogs & Content | January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a simple beast to corral because what works for Product A doesn't for Campaign B or Brand C. One expert weighs in on three trends she believes will help brands excel at video in 2014. >>



Ecommerce | January 06, 2014

Online retailers plan physical presence on Britain's high streets

The Internet has long been blamed for the demise of bricks-and-mortar stores but, according to the results of a recent study by the Royal Mail in the UK, some small online retailers have plans to head to the high street. >>

Social Marketing | January 06, 2014

Facebook first in rankings despite falling out of favor with kids

Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study. >>