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BizReport : Ecommerce : December 05, 2013

We2 to connect NYC's retailers and consumers via 'social WiFi'

Retailers in New York are being encouraged to sign up for a new location-based "social WiFi" network that will connect consumers to more than 2,000 hotspots throughout commercial centers in the city.

by Helen Leggatt

The We2 social WiFi network is to be launched in just over 10 days time, on 15 December, 2013. As part of New York City's roll-out of public WiFi access the benefits to businesses in the region could be huge.

We2 works by turning "private" hotspots - such as those found in shops and restaurants - into public hotspots, which can be accessed for free by users registered on the We2 network.

"The We2 network will also include access to GOWEX's hotspots in around 80 cities worldwide. Users accessing the We2 network through We2 App, will also be able to see other We2 users on the network, creating "ad hoc" localized relationships," said developers GOWEX in a recent announcement.

Via the We2 network businesses will be able to attract new customers by advertising to mobile users nearby via their device and send, receive real-time direct messages to customers. Furthermore, retailers and restaurateurs alike will be able to offer secure WiFi to their customers without the need for passwords and free-of-charge while at the same time being able to gather insights about what they like and their activities.

"Our partnership with GOWEX will bring a pioneering approach to free Wi-Fi, providing additional tools for New Yorkers to participate in the innovation economy," said New York Economic Development Corporation President Kyle Kimball.

"We2 brings a fresh set of opportunities for residents and businesses in New York, enabling retailers to offer free WiFi while introducing simple, localized manners of interaction between retailers and users."

Image via Shutterstock

Tags: mobile marketing, New York, public WiFi, retailer trends, social network

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