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BizReport : Mobile Marketing : December 20, 2013

UK mobile advertising spend tops $1.6 billion in 2013

New figures released by eMarketer predict UK advertisers are set to spend £2.26 billion (US$3.7 billion) on mobile advertising in 2014, double the figure for this year.

by Helen Leggatt

Advertisers in the UK are on track to spend more than £1 billion (US$1.6 billion) on mobile advertising this year - a rise of 126% on 2012. According to eMarketer's latest prediction, growth is set to continue throughout 2014 with another doubling of mobile spend to £2.26 billion (US$3.6 billion).


By the end of 2013, it predicted mobile transactions will be worth a total of £8.17 billion (US$13.4 billion) - 18% of the UK ecommerce market as a whole.

Digital now accounts for almost half (45%) of total media ad spend in the UK, found eMarketer, with mobile accounting for a fifth. Digital is predicted to hit 50% by 2015.

EMarketer also estimates Twitter's ad revenue from the UK, its largest market after America, tripled to £44 million (US$72 million) this year and should more than double again to £97 million (US$159 million) in 2014 and could possibly hit £171 million (US$280 mllion) by 2015.

Facebook grew 50% to an estimated £333 million (US$545 million) in the UK this year and should rise another 29% to £429 million (US$703 million) next year. However, Google remains Britain's online ad giant, growing 18% this year and a forecast 15% next year, with over £3 billion (US$4.9 billion) in sales.

Image via Shutterstock

Tags: digital marketing, mobile advertising, online advertising, UK

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