News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to improve SMB security
As 2013 draws to a close the time may be right to go through online security to ensure businesses are safe. Just like Santa, when it comes to business security there is a list that should be checked twice.
Conventus Corporation has released a list of mistakes that many small businesses make that may leave them susceptible to attack or other vulnerabilities - things like not having enough expertise on the tech end of things or believing because a business is small that hackers or fraudulent types will ignore it. Unfortunately that isn't true. How can SMBs increase their security?
First, not matter the size, make sure online security protocols are top of the line - don't use freeware. Instead, invest in quality security software that will lessen the ability of hackers to get in to private business areas. Along that same line, make sure employees are aware of security protocols and enforce those policies.
Second, educate all staff on the importance of security, and for those who are in charge of tech make sure they are properly vetted.
"In small businesses, technical expertise is generally not deep - rather, the folks in charge of protecting data are often performing other job functions in the company. If your staff lacks expertise in a given area, it is important to invest in regular health check with subject matter experts to ensure each solution you have in place continues to remain optimally configured, and operating at peak performance," writes the company.
Finally, check and recheck policies, content and back-end areas to make sure there are no holes in the programming. Conventus notes an example in which a company administrator manually input a policy that included a typo. That typo left an area that was susceptible to attack for fraudsters.
Image via Shutterstock
- Number of Mobile Addicts up 59% YoY
- Massive mobile ad fraud uncovered
- How to ensure accurate reviews are seen
- Brands: Why you need to improve on location
- Top 3 mistakes of app developers
- Social media becoming integral to journalists' daily work
- Emotional motivations for video-sharing differ according to age
- Smartwatches worn for convenience but security remains a concern
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...