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BizReport : Mobile Marketing : December 18, 2013


Top 3 mobile tips for 2014

Three individual days have surpassed the $1 billion mark so far during the 2013 holiday rush: Black Friday ($1.19b), Cyber Monday ($1.735b) and Green Monday ($1.4b). A growing portion of the 'online' spend is coming from mobiles this year, a trend retailers need to watch for 2014.

by Kristina Knight

"This year the retail industry will see major shifts take place, whether it is the convergence of online eCommerce with brick-and-mortar retail, the rise of digital currency like PayPal and Bitcoin at the checkout, or the integration of wearable data to help consumers make smarter choices at the checkout," said Lisa Falzone, CEO and founder of Revel Systems. "We are at the forefront of breakthrough technologies and believe the industry is headed towards a more integrated and user-friendly approach to retail."

How can retailers take advantage of mobility?

First, by integrating mobile payment options. Allowing shoppers to use mobile wallets or Bitcoin options to pay for items, and to incentivize mobile POS through gamification.

"With the popularity of gamification technologies like Yelp and Foursquare, POS systems will begin to offer incentives like achievement badges and virtual rewards for both establishment owners and customers. Retailers will have the potential to unlock achievements like, "You just sold your 1 millionth coffee! While consumers can earn recognitions like, "Congratulations, you are the 2000th customer," writes the company.

Second, allow consumers to order ahead at restaurants and even integrate with personal data trackers like FuelBand or Up, giving restaurant diners calorie-friendly meal options based on their daily habits.

Third, get social.

"CRM systems will also include social data so that more influential people over Twitter and Facebook can receive perks based on their digital footprint and if they help publicize a business through checking-in or uploading product or establishment photos. Offline and online experiences merge," writes Revel.

Image via Shutterstock

Tags: m:commerce, mcommerce trends, mobile commerce, mobile marketing, Revel Systems










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