News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Cyber Monday: Hottest ever revenue day
The hottest day in online shopping history - at least so far - is Cyber Monday of 2013. According to data out from comScore online shoppers spent to the tune of nearly $2 billion on December 2, a 34% increase over the full Thanksgiving weekend spend.
The tally stands at $1.735 billion (desktop online spending) for Cyber Monday, and 18% YoY increase; Black Friday stands at $1.198 billion. To date nearly $24 billion has been spent online this holiday season.
"Any notion that Cyber Monday is declining in importance appears to be completely unfounded as its strong year-over-year growth rate of 18 percent resulted in yet another record for online spending in a single day," said comScore chairman Gian Fulgoni. "While it's true that many retailers are bleeding their Cyber Monday promotions into the weekend before and the days afterward, Cyber Monday itself continues to be the most important day of the online holiday shopping season. That said, we did also see evidence of early promotions pulling some dollars forward into the weekend, so it is possible that Cyber Monday could have even been stronger were it not for the emergence of this trend."
Meanwhile, Search Engine Land and SurveyMonkey has dived deep into holiday trends to find out how shoppers are engaging across the space. One of the more interesting findings is that more than half of people who shop for Christmas are now doing so between Cyber Monday and the week before Christmas Day, which has some experts wondering if Black Friday is on the way out. Other interesting findings include:
• 70% of shoppers are using mobiles in-store and 60% find mobile search 'difficult'
• 33% conduct mobile searches just as they conduct desktop searches
• 55% have shopping apps on phones only about 10% use them
Image via Shutterstock
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...