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BizReport : Mobile Marketing : December 09, 2013


comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high.

by Helen Leggatt

Smartphone ownership in the U.S. has reached an all-time high, according to the latest data from comScore's MobiLens and Mobile Metrix. Data from August through October shows almost 150 million people in the U.S. now own a smartphone, up 4.1% on the previous quarter.

No surprises in that Apple ranked as the top smartphone manufacturer with 40.6% OEM market share. However, Android leads as the top smartphone platform with a 52.2% share.

It's interesting to note that the comScore data covers the period during which Apple launched both the iPhone 5s and 5c yet, despite this fact, there was no corresponding significant rise in subscribers. Meanwhile, Samsung had no major launches during the period yet made more gains than Apple.

Google sites were, once again, ranked as the top mobile media property reaching 88% of the mobile media audience (mobile browsing and app use), followed by Facebook (84.4%), Yahoo (77.9%) and Amazon (65.3%).

The most commonly installed app is Facebook, installed on more than three-quarters (75.7%) of US smartphones, ahead of Google Play (54%), Google Search (52.2%), Pandora (48.2%), YouTube (48%) and Gmail (45.6%).

comScore's app data reflects the findings of Consumer Intelligence Research Partners. The first surveyed 500 people who had recently activated a mobile phone (during Q3 2013), and found that almost half (45%) cited Facebook as their most frequently used app. Usage was shown to be almost four times that of the next most popular mobile app, Twitter (13%), while the video game "Candy Crush Saga" was most-used among 11%.

Image via Shutterstock

Tags: Android, Apple, Google, mobile trends, smartphone ownership










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