News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: Holiday ecommerce tops $42 billion
In the week before Christmas, online sales continued to be strong but actually did fall short of some predictions. According to data just out from comScore ecommerce spending through December 22 hit $42.8 billion. That is a 10% increase over 2012 however there were no $1 billion spending days in the entire week.
For a holiday season that, until the week of December 16 saw 10 individual $1 billion spending days, that no days during the week of December 16 is a surprise.
"Strong momentum coming out of Thanksgiving, in addition to heavy weekend buying, suggested we would meet or exceed expectations as long as momentum continued through the final week before Christmas," said Gian Fulgoni, comScore Chairman. "Unfortunately, the most recent week fell short of those expectations, and it looks like the final season growth rate will end up a few percentage points shy of what we had anticipated. In the end, I think we'll look back at this online holiday season as one where absolute dollar sales gains in consumer spending were held back by heavy retailer price discounting that occurred in an attempt to stimulate consumer demand, while at the same time, consumers weren't willing or able to increase their spending rate to fully compensate for the six-day shorter shopping period between Thanksgiving and Christmas."
The top product categories for the 2013 holiday season were video game consoles/accessories, apparel/accessories and consumer electronics. The top spending days included Cyber Monday ($1.735 billion), Green Monday ($1.401 billion) and Black Friday ($1.199 billion); the final billion-dollar spending day fell on Wednesday December 11 when $1.161 billion was spent online.
Image via Shutterstock
- Nielsen: Generations bucking preconceived notions of behavior
- Study reveals shopping habits not influenced by Black Friday flash sales
- Study: Shoppers plan to spend more, save more this holiday
- How to respond to bad reviews
- Top tips for a better 2016 IT strategy
- Click-and-collect drives additional in-store sales
- Oxford Dictionaries announces 'word of the year' and it is not a word
- Last-minute shopping on the rise during holiday season
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...