News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brands: You need deep links for mobile success
Deep linking isn't a new concept in the online space, but in the mobile space deep linking hasn't seen as much play. According to one expert, deep linking product ads for mobile apps can greatly enhance mobile content and advertising.
Kristina: Tell me what deep linking is, and why many analysts are saying it is future of mobile commerce.
John Milinovich, CEO, URX: App deeplinks are hyperlinked references to content within mobile applications. Similar to how URL's work for the web, app deeplinks give users many ways of referencing and accessing the information within a mobile app. The ability to link users into the middle of apps is something that is completely changing the way that mobile marketers are able to engage their app audience. Deeplinks can be used across all marketing channels to drive app re-engagement and take users to relevant in-app content.
Kristina: Can you provide a real-world example of how deep linking works?
John: Sure, imagine this....John has the SeatGeek app installed on his iPhone and his favorite baseball team is the Dodgers. While John is browsing an ad-supported app on his phone, such as Craigslist, he sees an ad for tickets to an upcoming Dodgers baseball game. He clicks on the ad, and the SeatGeek app is opened directly to the page where John can buy tickets to the next Dodgers game.
Kristina: How does deep linking compare to other recent/creative mobile advertising approaches?
John: Today, the goal of most mobile advertising is to drive App Installs or takes people to mobile websites. Driving installs works, so long as the cost to acquire a user is less than the total lifetime value (LTV) of that user. Taking people to mobile websites doesn't work well for driving conversions, since the mobile web has proven to be quite inefficient at driving performance (think about how hard it is to enter a credit card in the mobile web).
More from John and URX later this week, including how deep linking may also enhance social commerce.
Image via Shutterstock
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...