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BizReport : Social Marketing : December 17, 2013


Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week.

by Helen Leggatt

The new video ads will begin appearing on newsfeeds from this week, according to the WSJ, and will feature on both web and mobile. Costing anywhere up to $2 million per day, depending on reach, the ads will automatically play when users mouse-over although most reports state there will be no sound until a user clicks on the video.

According to the WSJ, the length of the ads is still unknown. However, users will soon get their first taste of the video ads as Lions Gate Entertainment release their Facebook-specific teaser trailer for upcoming movie "Divergent" later this week.

In September this year, CNET reported that auto-playing ads in Facebook newsfeeds were being tested by a select few. Facebook user reactions have been mixed. While some are of the opinion that, as a free service, Facebook should be able to make its money somehow, others aren't happy about the disruptive ad technique and have concerns about the auto-play ads' effect on bandwidth and performance.

Image via Shutterstock

Tags: social advertising, social network, video advertising










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