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BizReport : December 24, 2013 Archive

December 24, 2013 Archive

Ecommerce | December 24, 2013

Ecommerce heads strong into Christmas Week

The billion dollar days keep adding up. According to the latest data from comScore for the first time ever in a week-long period, 5 individual days reached the $1 billion mark. There have now been 10 $1 billion days during the 2013 holiday shopping season. >>

Social Marketing | December 24, 2013

Facebook in 2014: Brands must get creative

Facebook has been the go-to social network for brands for at least the past two years. But, as Facebook has grown so has their need to make money. Many of the changes in Facebook have hampered the way brands engage with shoppers through the network. >>

Advertising | December 24, 2013

Why CPAs are more important than CPMs

Marketers can't forget about traditional high-yield ROI channels like the phone that are statistically more likely to drive conversions. As we move into 2014, marketers need to focus on driving results and figuring out exactly what strategies and channels drive conversions. Often marketers are distracted by the newest shiny tool in the toolbox, but they can't ignore traditional channels that truly drive conversions. >>

Mobile Marketing | December 24, 2013

Report: Many can't function without apps

From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to their 2013 Digital Impact Survey 54% of Americans 'cannot wake up on time' without an app on their phone or tablet while almost 10 million say they 'cannot maintain a relationship' without an app. >>