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BizReport : December 20, 2013 Archive

December 20, 2013 Archive

Mobile Marketing | December 20, 2013

UK mobile advertising spend tops $1.6 billion in 2013

New figures released by eMarketer predict UK advertisers are set to spend £2.26 billion (US$3.7 billion) on mobile advertising in 2014, double the figure for this year. >>

Mobile Marketing | December 20, 2013

Reports: MCommerce up 35%, are tablets taking over?

Two new reports out in the mobile space may make retailers take a harder look at mobile commerce in the New Year. Because, as mobile becomes more prevalent for content consumption it also becomes more important for social networking, shopping and other pastimes. >>

Ecommerce | December 20, 2013

SMBs: Top tips to improve customer engagement in 2014

The customer is king, isn't that the saying? The problem for many small businesses is that shoppers are engaging across so many platforms it can be easy to lose the brand message or core principles of customer service. One expert offers advice on how to improve customer service in 2014. >>

Email Marketing | December 20, 2013

Brands: Why you should consider one more email

There are a few unwritten rules in email advertising - messages should only be sent at certain times or on certain days and messaging should only send a certain of messages each month. New data out from Alchemy Worx indicates those unwritten rules may be damaging to brands' revenue. >>

Search Marketing | December 20, 2013

How to better use keywords in 2014

Keywords can play various roles in a holiday campaign. In general, when you think of a specific keyword or search term, you must consider the customer's intent since search is so intent-driven For upper-funnel and more research-driven searches, the intent is to discover, which is why it's important to attract the customer at the beginning of the research phase. >>

Advertising | December 20, 2013

How analytics will change 2014

Each year advertising and customer data becomes more important. The same will be true in 2014, especially as the online space becomes more fragmented between online, mobile and social sectors. >>

Internet | December 20, 2013

comScore video rankings records surge in video ads

Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data. >>