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BizReport : December 19, 2013 Archive

December 19, 2013 Archive

Mobile Marketing | December 19, 2013

Report: Breakthrough Moments pushing engagement

Breakthrough Moments - or those times in a game when it is 'natural' for a player to engage with an ad or branded message - may be more important than some thought. According to new data out from MediaBrix, Breakthrough Moments (BTMs) are returning eCPM averages of more than 100% the industry average for many developers. >>

| December 19, 2013

UK online spending up but customer satisfaction drops

British consumers spent over £10 billion (US$16.3 billion) online during November, 20% up on the same period last year, according to the latest data released by IMRG Capgemini. Meanwhile, ForeSee's annual research finds UK customer satisfaction with online shopping has dropped for the first time in a decade. >>

Social Marketing | December 19, 2013

Three-quarters of Facebook posts subject to 'self-censorship'

Around one in three Facebook posts are never seen by others due to 'self-censorship', according to new research from the social network. However, there is one entity that gets to see all you post - Facebook itself. >>

Mobile Marketing | December 19, 2013

Is HTML5 the answer for casual gamers?

With more and more people engaging with the Internet, social networks and games via mobile devices developers began looking for better ways to support and create usable infrastructures. HTML5 is one option that game developers have grabbed on to, and it is changing how people use the mobile web. >>



Ecommerce | December 19, 2013

comScore: 10 days pass the $1b mark, weekend spending hot

There are still six shopping days left until Christmas but we can start chalking in the 'Best Shopping Year Ever' under 2013 already. According to new numbers from comScore 10 days have pushed past the $1 billion spending mark thus far in the holiday rush. >>

Ecommerce | December 19, 2013

Why emerging markets will be crucial in 2014

According to eMarketer, digital will account for nearly a quarter of global advertising budgets in 2014. To keep up with the growing number of mobile phones worldwide and shifting preferences from desktop to mobile, marketers must increase their mobile spending - and understanding. >>