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BizReport : December 16, 2013 Archive

December 16, 2013 Archive

Mobile Marketing | December 16, 2013

Reports: Mobile influence is growing

According to new data from WalkerSands, most consumers (42%) are carrying - at most - $20 in their wallets. The 2014 Future of Retail Study shows about 20% are carrying zero cash while 39% carry between $21 and $100. The company believes this new trend is a wake-up call for retailers and e-tailers to simplify mobile payments. >>

Advertising | December 16, 2013

Ad Roundup: New offerings give marketers additional quality controls

Three new releases into the online ad space should sent up advertisers to better control campaign spending as well as to give the brand better intelligence about campaign performance. >>

Mobile Marketing | December 16, 2013

Brands: You need deep links for mobile success

Deep linking isn't a new concept in the online space, but in the mobile space deep linking hasn't seen as much play. According to one expert, deep linking product ads for mobile apps can greatly enhance mobile content and advertising. >>

Ecommerce | December 16, 2013

OFCOM: Brits are biggest online spenders

For the third consecutive year, the average person in the UK spent more online than those in any other major market, according to figures just released by OFCOM. >>



Social Marketing | December 16, 2013

Pinterest's top festive retailer is... Amazon

A study of the top ten retail websites in the U.S. reveals that Amazon.com is the most popular when it comes to having content shared on Pinterest. The study, from digital marketing software and service firm, Searchmetrics, found the retailer to have more images and pages shared than Walmart and Apple respectively. >>

Ecommerce | December 16, 2013

Verdict predicts billions will be spent in final weekend before Christmas

With Christmas Eve falling on a Tuesday this year, retailers should prepare themselves for an extremely busy weekend on 20-22 December, according to new figures released by retail analysts Verdict. >>