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BizReport : December 13, 2013 Archive

December 13, 2013 Archive

Blogs & Content | December 13, 2013

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising as well as entertainment. Our experts weigh in on how they believe video will change - and possibly improve - 2014. >>

Ecommerce | December 13, 2013

How to create a solid A/B testing strategy

One of the greatest challenges for businesses is getting the data right. Online retailers should take prudent effort to make sure the infrastructure and process they've implemented is sound. For example, the "novelty effect" suggests that just because a change has an impact initially, doesn't mean it can be sustained over time. Will your customers grow tired of cyber deals every ten minutes for a week? Testing is one way to determine what customers really want. >>

Mobile Marketing | December 13, 2013

Reports: Brands need strategy for mobile success

The mobile space may be the wild west of the Internet, but new data out from Upstream indicates a measured and strategic approach to the mobile space is the best approach. Especially in emerging markets, Upstream experts say brands need to have a plan in place to have success in the mobile space. >>

Mobile Marketing | December 13, 2013

Tapjoy reveals mobile habits of traveling consumers

Today, mobile devices are an integral part of the consumer travel experience, according to new research released by mobile ad network Tapjoy that delves into the mobile habits of holiday travelers. >>

Social Marketing | December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites. >>