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BizReport : December 6, 2013 Archive

December 6, 2013 Archive

Advertising | December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. >>

Mobile Marketing | December 06, 2013

Research reveals poor uptake and awareness of NFC payments

The mobile payments industry has done little to motivate consumers in the UK to adopt near field communications technology or quell their privacy fears. As a consequence, few use it. >>

Mobile Marketing | December 06, 2013

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there. >>

Email Marketing | December 06, 2013

The best practices for mobile brands in 2014

According to some studies, more than half of emails are now opened on a mobile device, making mobile optimization an important part of email strategy. >>

Research | December 06, 2013

Forecast: Big data to push SMBs into 2014

Big data will be the push many SMBs need in the New Year, according to predictions from Constant Contact. Here are the Top Three Predictions from Constant Contact: >>

Advertising | December 06, 2013

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store traffic. >>