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BizReport : December 4, 2013 Archive

December 4, 2013 Archive

Email Marketing | December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according to research from [x+1]. >>

Ecommerce | December 04, 2013

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. >>

Trends & Ideas | December 04, 2013

Global PC sales fall for sixth consecutive quarter

Global sales of PCs are expected to fall for the sixth quarter in a row, according to a new forecast from International Data Corporation. >>

Blogs & Content | December 04, 2013

Releases evaluate content, make file sharing simpler

In the online work place, knowing content has a solid, brand friendly message is crucial; being able to access branded content is also crucial. Two new releases to the space are setting up businesses to better handle content creation and evaluation. >>



Mobile Marketing | December 04, 2013

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging with marketing content, which may help them push holiday revenues even higher. >>

Loyalty Marketing | December 04, 2013

How to build loyalty through games

Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to better build loyalty. >>