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BizReport : December 3, 2013 Archive

December 3, 2013 Archive

Ecommerce | December 03, 2013

Weekend Shopping Roundup: Mobile hot, social is not

According to new data out from the Custora Pulse Cyber Monday sales increase 18% (YoY), making it the largest single-day shopping total in ecommerce history. What's more, it wasn't just PC-based shoppers adding to the total; one in three sales were made from a mobile device. About 80% of mobile orders came through Apple devices. >>

Internet | December 03, 2013

Top 3 tips to improve SMB security

As 2013 draws to a close the time may be right to go through online security to ensure businesses are safe. Just like Santa, when it comes to business security there is a list that should be checked twice. >>

Loyalty Marketing | December 03, 2013

How games are changing ecommerce

Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding users and players for taking actions or providing information, the desire for status, achievement and competition can be harnessed and leveraged. This is a huge opportunity for ecommerce. >>

Mobile Marketing | December 03, 2013

Convenience trumps security for U.K. mobile shoppers

Consumers are increasingly willing to make bigger purchases via their mobile device, but few have installed security software to guard against the potential threats of open networks or keep their device and information safe.. >>

Ecommerce | December 03, 2013

Registration at checkout major barrier to online impulse purchases

Very few consumers make unplanned purchases online, according to new research, and retailers are only making it harder by putting obstacles in the way during the checkout process. >>

Mobile Marketing | December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. >>