News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK Mega Monday data reveals 81% rise in sales via mobile
Before the surge of U.S. data from Black Friday and Cyber Monday hits your screen, IBM have given an insight into U.K. sales figures and mobile shopping habits resulting from this week's 'Mega Monday' ecommerce activity.
IBM's latest findings come from Monday, 25 November, 2013, when millions of e-commerce transactions were tracked from more than 200 UK retail websites. The results reveal that online sales increased by 33.5% compared to the same day last year.
The stats surrounding mobile use speak for themselves - mobile traffic accounted for a whopping 42.4% of all online traffic, up 68% on the same day last year. Furthermore, mobile users weren't just using their device to research purchases. Almost a third (31%) of online sales were completed on a mobile device, an 81.5% rise on last year.
While smartphones accounted for almost a quarter (22.3%) of all online traffic, and tablets just 20%, tablets were the device of choice for making a purchase - 19.4% of online sales were made via tablet compared with just 12.4% via a smartphone.
According to IBM, Mega Mondays are specific to the UK and are similar to the U.S.'s Cyber Monday. IBM are reporting on two Mega Mondays this year - 25 November and 2 December.
Visa Europe believes Monday, 2 December, 2013 will be the UK's busiest Mega Monday. Visa predicts that that day will see their customers alone spend £450 million (US$735 million), the equivalent of £312,500 (US$510,000) every minute, or £5,208 (US$8,525) every second.
"UK consumers' love affair with online shopping will reach its peak on Mega Monday when we predict that we will process 7.7 million Visa transactions - a 16% rise on last year," said Jeremy Nicholds, director of commercial development at Visa Europe.
Image via Shutterstock
- Experiences - not amenities - create most social media chatter about hotels
- Younger consumers will share personal data in exchange for more accurate search results
- Forecast: App store spend to increase 33%
- Report shows Southwest winning digital airline wars
- Expert: Why unsubscribes aren't necessarily bad
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...