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BizReport : Ecommerce archives : November 21, 2013


Top 3 tips for dealing with Black Friday crowds

The official kick-off to the 2013 holiday shopping season is next week, and while many brands are preparing by scheduling more employees, that may not be enough. Our expert offers his tips for dealing with the holiday rush, and one tool is setting up retailers to better deliver more relevant ad content.

by Kristina Knight

Fist, Eyeview's Black Friday Booster is being picked up by many retailers. The tool is used to both increase foot traffic and drive sales. With the Booster, retailers can deliver personalized, relevant video ads, targeted by purchase behaviors, location and demographic.

"Consumers are so inundated with Black Friday advertisements and deals, it's impossible for retailers to cut through the noise and reach their customers with deals and products that are specifically relevant to them, especially on a local level," said Oren Harnevo, Founder & CEO, Eyeview. "The Black Friday Booster solution allows retailers with multiple stores to advertise deals via personalized video on a hyper-local level, customized based on individual customer preference. Meaning the right video ad will be seen by the right consumer."

Meanwhile EasyOfficePhone CEO Adam Simpson is offering up his top three tips for the official kick-off to the 2013 holidays. With so many people shopping at the same time or looking for the same items, even well-prepared businesses can be caught off guard on Black Friday and Cyber Monday. To stay ahead of the crowd, Simpson suggests:

• Use call queuing: "Call queuing allows you to distribute calls to multiple staff as calls arrive, and will also hold calls in priority sequence if all agents are occupied"
• Set target service levels: "Responsiveness is critical during peak shopping periods as consumers will gladly shop at a competitor if your team can't get to them in time. Determine an optimum response time and the target service levels feature will report how frequently your targets are actually being met in practice."
• Use tracking and reporting tools: "In addition to target service levels, use deep tracking and reporting tools to understand how your contact center teams are performing across a wide range of metrics including areas for improvement. Remember to make these evaluations in advance of the busiest days so you can make any needed adjustments without added pressure."






Image via Shutterstock

Tags: 2013 holiday tips, Black Friday tips, EasyOfficePhone, ecommerce tips, ecommerce trends, Eyeview








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