News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey shows cost of shipping really matters to 80% of shoppers
This year, consumers are more focused on the cost of shipping items purchased online than they were three years ago, according to new research in the U.S. commissioned by Pitney Bowes.
Shipping is an important factor in the online shopping process, more so this year than in the last three years, according to Pitney Bowes' survey of more than 1,000 U.S. adults.
A whopping 80% of Americans that shop online consider shipping costs to be an important factor in their purchase decisions. Almost half (47%) say they are paying more attention to shipping in their purchase decisions than they did three years ago and 49% have abandoned a shopping cart due to a high shipping cost. The threshold for abandoning a purchase occurred when shipping costs were $20 or more.
Furthermore, the research found that, as a marketing tool, free shipping is far greater weapon to wield than speedy deliveries. More than three-quarters of respondents (77%) placed 'free' above 'speed' (19%). However, while free shipping is universally welcomed, a "measurable portion" would prefer to pay a fee to ensure delivery.
"For retailers, how they leverage and manage their shipping costs and returns process and how they use that in creating an experience for their client is going to be a big factor in their sales this holiday season," said Jim Hendrickson, vice president and general manager of shipping solutions, Pitney Bowes.
"Retailers need to be thinking: How do I manage my shipping costs out of ecommerce so I can ultimately give my client a lower cost for shipping or give it to them for free? The entire purchase experience is what matters to the buyer today."
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
- Shoppers don't care for social integration of mobile apps
- 44% of Twitter's 982 million accounts never used
- Report: Travel sites missing the data mark
- Brands: How mobile wallets can improve loyalty programs
- Survey: SMB's need more tax education
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...