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BizReport : Social Marketing : November 18, 2013


Social media used by recruiters to both find and reject candidates

A recent survey by recruitment firm Oilandgaspeople.com reveals that social media is being used extensively by some recruiters to both find and reject suitable candidates.

by Helen Leggatt

An interesting article in The Drum shows the impact of social media on jobseekers' prospects of getting a job.

A survey by recruitment company Oilandgaspeople.com found that more than three-quarters of recruiters say social media has enabled them to find candidates and 41% say that social media provides them with better insights into whether a candidate is suitable for a job.

The most popular social network on which recruitment companies operated is LinkedIn, used by 88% of the 7,000 recruitment firms that took part in Oilandgaspeople.com's survey. A quarter of those firms recruited via Facebook and 8% via Twitter.

As well as helping to find the right candidate for a job, social media profiles can also indicate to a recruiter that a person is not suitable. Two thirds of the UK recruiters surveyed by Oilandgaspeople.com rejected a candidate following a check of their various social media profiles.

Data released last year by Millennial Branding and StudentAdvisor found that, while college students understand social media as a personal tool, few are taking advantage of professional social media sites such as LinkedIn.

"College students are missing out on a very valuable resource by not leveraging LinkedIn. Internship opportunities, and the ability to network alumni or gain incredible insight into a company, are all there, waiting for students to take advantage," said Dean Tsouvalas, Editor-in-Chief, StudentAdvisor.com.






Image via Shutterstock

Tags: college student, job search, recruitment, social media








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