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BizReport : Social Marketing : November 06, 2013

Report: US, UK consumers worry about privacy, don't take extra security steps

Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of a friend has been hacked. Despite the real security threats, people in the US and UK have shown reluctance to share their mobile number.

by Kristina Knight

More than 40% of Brazilians and Russians, who have higher hacking rates according to the tyntec report, have shared their mobile number to increase the security of their profile, but the data shows fewer than 15% of US and UK residents have done the same. This indicates both a problem and an area where ISPs and social networks can do a better job of explaining security measures and how consumers can protect their profiles and real-world identities.

The Mobile Messaging and Social Networking Survey found:

• Emerging market countries are most concerned about identity theft
• Developed market countries are most concerned about the kind of information shared via social channels
• Three-quarters of Brazilians, Russians, UK and US consumers say they 'are unfamiliar' with 2-factor, 2-step identification

"Using Twitter's recent high-profile hacks as an example, the impact of a security breach can yield devastating consequences, economically and politically," said Thorsten Trapp, Cofounder and CTO of tyntec. "Nowadays, we're starting to see more business leaders asking the tough questions and making security a priority for their end-users. Despite their best efforts, our survey finds that the many users are uncomfortable sharing their mobile number with Internet players, even if it's meant to increase the security of their individual account. To many, a mobile number is considered to be a "personal identifier" and highly sensitive information."

Image via Shutterstock

Tags: mobile marketing, online privacy, privacy concerns, social marketing, social network trends, tyntec

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